The path to success is not same in every business.

Social Business is important for those business who are active on Social Media. Social media works a little different for every topic and area of business. It largely depends on the people who work in this area and how they use social media. It also depends on the social networks that are used. That means

The Basics of Any Content Marketing Strategy

The Basics of Any Content Marketing Strategy So, what is it that you need for a content marketing strategy – apart from great content? Goals: You need to be absolutely clear about your perspective: Why are you engaging in content marketing? What do you want to achieve? Your goals will have a huge impact on

5 Reasons why a Business needs Social Media Marketing

1. Your competition is getting social, so you should too. Did you know that 91% of brands are using more than one social media platform? This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early.

5 Skills, A Social Media Manager should have.

Critical Thinking- A social media manager should be a creative thinker who should be able to determine, for example, the number of times of day and that of the week posts get the best engagement, whether your followers like videos more than photos. So these are the types of insights that will ensure a content